Directions at a glance
Direction 01
Interlink
An open book made of two linked pages.
Two rounded pages lean toward a shared spine and lock together like links in a chain. It reads as an open book first and a connection second, so learning together is built into one simple shape.
Learning. The silhouette of an open book, its pages dipping toward the spine.
Connection. Each page passes through the other, exactly like two chain links.
Collaboration. Two colors that only complete the symbol when they meet.
Typeface
Plus Jakarta Sans ExtraBold
Study and Link take the colors of the two pages, so the name splits exactly where the links join.
App icon and profile picture
Favicon and browser tab
- 48px
- 32px
- 16px
Palette
Midnight
#0F1C4D · Primary
Lagoon
#12B8A6 · Accent
Mist
#E0F6F2 · Tint
Direction 02
Pathway
An S drawn as a route between two people.
The S is one unbroken path with a node at each end: two students, or a student and the opportunity they are heading for. Its steady turns echo a well planned week, and the shape stays bold even as a tiny app icon.
Connection. One continuous path linking two points, never broken.
Organization. Even, structured turns, like a schedule that actually works.
Growth. A journey from where you start to where you want to be.
Typeface
Sora SemiBold
The dot on the i becomes the same violet node that ends the path, tying the name back to the symbol.
App icon and profile picture
Favicon and browser tab
- 48px
- 32px
- 16px
Palette
Midnight
#0F1C4D · Primary
Iris
#7357F6 · Accent
Lavender
#ECE8FF · Tint
Direction 03
Campus
A graduation cap that starts a conversation.
A mortarboard rests on a speech bubble, so academic success and student community share a single silhouette. It is the most literal direction, which means first year students and partners understand it at a glance.
Success. The graduation cap, the goal every semester builds toward.
Community. A speech bubble for study partners, questions and help.
Support. The cap rests on the conversation: success built on people.
Typeface
Lexend SemiBold
Lexend was designed to make reading easier, and the dot on the i becomes a tiny green mortarboard.
App icon and profile picture
Favicon and browser tab
- 48px
- 32px
- 16px
Palette
Midnight
#0F1C4D · Primary
Sprout
#1FBF75 · Accent
Meadow
#E2F7EC · Tint
Side by side
Pick one, or mix and match
Every part is interchangeable. The Pathway S could wear Lagoon turquoise, Interlink could take Lexend lettering, and all three symbols already work on Midnight navy.
Once a direction is chosen, it gets refined into the final set: website header, favicon, app icon and social profile picture.