Brand identity · Logo exploration

Three logo directions for StudyLink

Each concept turns the same promise into a symbol: students connected to the tools, resources and people they need to succeed. All three are true vectors with transparent backgrounds, a one-color version and an icon that still reads at 16 pixels.

Directions at a glance

Direction 02

Pathway

An S drawn as a route between two people.

Primary logo in full color, on white

The S is one unbroken path with a node at each end: two students, or a student and the opportunity they are heading for. Its steady turns echo a well planned week, and the shape stays bold even as a tiny app icon.

  • Connection. One continuous path linking two points, never broken.

  • Organization. Even, structured turns, like a schedule that actually works.

  • Growth. A journey from where you start to where you want to be.

Typeface

Sora SemiBold

The dot on the i becomes the same violet node that ends the path, tying the name back to the symbol.

Reversed on Midnight navy
One color, for print and stamps
All white on Iris
Stacked, for square spaces

App icon and profile picture

StudyLink
Profile
Accent

Favicon and browser tab

  • 48px
  • 32px
  • 16px

Palette

  • Midnight

    #0F1C4D · Primary

  • Iris

    #7357F6 · Accent

  • Lavender

    #ECE8FF · Tint

Direction 03

Campus

A graduation cap that starts a conversation.

Primary logo in full color, on white

A mortarboard rests on a speech bubble, so academic success and student community share a single silhouette. It is the most literal direction, which means first year students and partners understand it at a glance.

  • Success. The graduation cap, the goal every semester builds toward.

  • Community. A speech bubble for study partners, questions and help.

  • Support. The cap rests on the conversation: success built on people.

Typeface

Lexend SemiBold

Lexend was designed to make reading easier, and the dot on the i becomes a tiny green mortarboard.

Reversed on Midnight navy
One color, for print and stamps
All white on Sprout
Stacked, for square spaces

App icon and profile picture

StudyLink
Profile
Accent

Favicon and browser tab

  • 48px
  • 32px
  • 16px

Palette

  • Midnight

    #0F1C4D · Primary

  • Sprout

    #1FBF75 · Accent

  • Meadow

    #E2F7EC · Tint

Side by side

Pick one, or mix and match

Every part is interchangeable. The Pathway S could wear Lagoon turquoise, Interlink could take Lexend lettering, and all three symbols already work on Midnight navy.

Once a direction is chosen, it gets refined into the final set: website header, favicon, app icon and social profile picture.